ReachRobin Skills

Decide between PLG, sales-led, hybrid, or community-led GTM motion based on ACV, time-to-value, buyer complexity, and self-serve readiness. Use whe...

Define an Ideal Customer Profile from observed paying-customer data, churn data, and qualitative signals. Use when defining or tightening ICP, when...

Force clarity on what you sell, who pays, and why now. Use before working on ICP, positioning, pricing, or outreach - the downstream work is garbag...

Build a positioning statement for a product, feature, or company using April Dunford's "Obviously Awesome" 5-step framework. Use when launching, re...

Run a competitive pricing teardown and produce a pricing recommendation. Pulls 5-10 competitor pricing pages, normalizes to a common axis, identifi...

Build a target audience list plan given an ICP. Outputs LinkedIn search filters and 3-5 lookalike sources. Use when starting a new outbound motion ...

Identify the trigger events that make ICP-fit prospects ready to buy, and how to monitor for them. Use when shifting from spray-and-pray to event-t...

Draft 3 distinct opening messages for a specific prospect, anchored on a why-now and a why-this-person. Use when sending a high-leverage first touc...

Build a believable persona simulation of a prospect from their LinkedIn profile, then practice outreach against them. Use when preparing for a high...

Design a 4-6 touch outreach cadence with channels, timing, tonal arc, and branching. Use when starting a new sequence from scratch given an ICP and...

Audit an outreach sequence and produce a ranked fix list. Use when reply rates are low, when you want a second opinion before sending, or when rewr...